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The chrysalis appears throughout the report as Scott and Frans's metaphor for the deep transformation reshaping the marketing technology industry. The cover art is the visual expression of that thread.
State of Martech 2026
This report opened a new publication format for chiefmartec. Working closely with Scott Brinker, we brought the existing brand identity into long-form for the first time, creating a system that can carry future research works.
The New Martech "Stack" for the AI Age
The updated chiefmartec logo combines clarity, harmony, and analytical depth to showcase its systematic, trusted approach.
chiefmartec
The State of Martech 2024
The homepage hero pictures hands linking together to form solid ground. A line of figures crosses them, one hand passing to the next. It's an image of foundation and partnership.
Ergodic Website Illustrations
The TMW team approached us to create a landing page that could represent the company's current scope and evolution. We anchored the concept in the site's tagline, "Navigate martech with confidence," and built from there.
TMW Landing Page
The brief was to give TMW's weekly newsletter a homepage as engaging as the newsletter itself, carrying the same freshness that kept subscribers opening it every week.
TMW Newsletter
Martech for 2024
Drawing inspiration from the detail-rich realm of 1970s sci-fi and fantasy illustration, the design concept marries vintage futurism with modern martech innovation.
TMW 100 Awards - First edition
For this edition, the TMW 100 Awards embodied the spirit of competition, drawing inspiration from the world of boxing where victory is earned through determination and focused effort.
TMW 100 Awards - Second edition
Reimagining Marketing Attribution
The design approach pairs structured information architecture with clean layouts, using color as an intuitive navigation system that aligns with the established Martech Landscape categorization.
A Small Book on Customer Technology
causaLens Research & Development Articles
Out-Thinking Fraudsters
Aparna's brief was to introduce visitors to Ravence, the kingdom of the novel, before they'd read a page of the book.
Aparna Verma Landing Page
Living Philosophy Podcast - Season One
Living Philosophy Podcast - Season Two
GenAI and the Intent-Driven Buyer's Journey
Next Chapter in AI for Marketing
With AI as the central theme of 2025, the main visual captures it as a transformative force reshaping the tech world. A circuit-board pattern breaks into a spark-shaped window overlooking the martech landscape. The composition symbolizes the new perspectives AI brings to planning, implementation, workflows, measurement, and customer engagement.
MartechDay 2025
This edition's cover art captures the roller coaster feeling provoked by current AI developments in the field, balancing the thrill of innovation with the anxiety of rapid change as marketers navigate this transformative era.
Martech for 2025
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