Logo refresh for chiefmartec.com, Scott Brinker's influential blog that has analyzed and influenced the marketing technology industry for over 15 years.
The updated chiefmartec logo combines clarity, harmony, and analytical depth to showcase its systematic, trusted approach.
The three-dot pattern in the logomark draw inspiration from the mathematical symbols for 'because' (∵) and 'therefore' (∴), reflecting Scott's methodical approach to marketing technology analysis – moving from initial observation through rigorous examination to reach valuable conclusions.
