Landing page illustration for The Martech Weekly (TMW), a martech research and advisory company that serves the world's largest consumer brands through events, reports, and weekly insights.
The TMW team approached us to create a landing page that could represent the company's current scope and evolution. We anchored the concept in the site's tagline, "Navigate martech with confidence," and built from there.
At the heart of the composition, a compass rose and north star anchor the scene. Around them, arcs and lines weave through, borrowing from the visual language of old navigation maps.
Coordinates appear where London, New York, San Francisco, Melbourne, and Singapore would fall on a world map, quietly grounding the piece in TMW's global reach.
The rebranded colour palette of deep blues and violets gave us a strong starting point. We added lighter tones for range and depth, and injected selective texture into the composition, giving the piece confidence and richness.
The result is a homepage that opens with clarity and authority, fitting for a company built to help its audience navigate a complex industry with confidence.
