Graphic Design / Information Design / Illustration / Publication
Design and cover art for From Reach to Relationship, Scott Brinker and Frans Riemersma's research report on the convergence of adtech and martech, sponsored by Zeta Global.
The cover pictures adtech and martech as a weave of coloured routes, each one a process at work.
The routes pass under and over one another, staying distinct. At some crossings, a point of light marks an exchange. Information carries forward, but each process stays specialised.
Inside, the report follows the guidelines we built for the joint releases of chiefmartec and MartechTribe.
The sponsor's pages keep Zeta's own colour and branding. A shared layout holds them to the rest of the report.
