MartechDay 2025

Graphic & Info Design / Identity / Online
Graphic and information design for MartechDay 2025, an annual industry event focused on the current state of marketing technology, produced by Scott Brinker and Frans Riemersma.
With AI as the central theme of 2025, the main visual captures it as a transformative force reshaping the tech world. A circuit-board pattern breaks into a spark-shaped window overlooking the martech landscape. The composition symbolizes the new perspectives AI brings to planning, implementation, workflows, measurement, and customer engagement.
One of the highlights of MartechDay 2025 is the release of "The State of Martech 2025," a free report comprising over 100 pages of insightful research and content. To ensure an effortless and enjoyable reading experience, we prioritize custom layouts and data visualizations that reveal insights in a clean, accessible format.
MartechDay is a multifaceted project comprising a global live event, interviews, and research resources. Through a collaborative and iterative process, we ensure visual cohesion across all components while creating resources that are clear, accessible, and enjoyable.

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